If you are a retailer with an online e-commerce store, you will be well aware of product photography. The hard part was designing and creating your product. Now, you need a product shot that works for you and your brand. If used correctly, a compelling product shot is your best advertising asset. Think about it, when you’re shopping online you have a look at the image before click “buy”. Your customers will also do this, it is proven that the majority of online consumers find the quality of your product’s image more valuable than the content in the reviews or description. Essentially it is your image that could potentially make or break a sale. You are also competing globally with stores selling similar products, not only that you have a limited amount of time to capture and retain the attention of the customer. To boost your sales, it is essential that you have an impressive, captivating product shot that can take your customers on a visual journey, that ultimately results in the sale of your product. You have multiple options for showcasing your products through different photography styles and types. Typically there are three kinds of product photography that you can use, which are the standard white background shot, creative product shots and realistic lifestyle imagery.
The standard product shot is possibly the most popular method to showcase an accurate portrayal of your product. This kind of product shot may be referred to as ‘standard’, but in fact, there is nothing standard about it, they actually play an essential role in online retail. To receive a crisp, clean result, the product will be photographed against a white, clean background with either a shadow or reflection.
If done correctly the simplicity of a clean product shot can create the perfect statement for your product. By removing everything from the background, your product will stand alone and make the product more desirable to the consumer. If you have a high-quality image, your customers will be able to visually see the versatility of your product through this image. The standard product shot is paramount to the success of e-commerce, or online retail store it will boost the value of the product and your brand as a whole.
If you want to evoke your customers’ emotions, you need to get creative with your product shots. A lifestyle shot does not supersede a standard product shot, neither one is better than the other, in fact, they are both essential to the marketing and advertising of your products. Through creative photography, you can create an emotional connection through excellent visuals. This style of photography is perfect if you are aiming to sell an emotion or feeling, creative photography can spark the imagination of your customers, allowing them to feel, aspire and dream. To achieve the desired emotion, you have to completely set the scene and build the composition of the shot, from the backdrops, props, using a model, lighting, colour, position, and much more.
The great thing about this photography style, it’s your chance to showcase your brands personality. Creative photography becomes more than your product if shot correctly your final result will be captivating, engaging and spark the interest of your customers. A creative still life shot can push you ahead of your competition by adding a human element, personality and emotions. This photographic technique is typically used in website banners, marketing, social media and general advertising campaigns.
Promote your brand and products by using real people or models in your shots. Lifestyle photography is an ideal way to show your product in use to the customers, as well as providing a realistic sense of scale and demonstrating specific features. Through this photography style, you can add an element of storytelling, allow your consumers to live the experience through amazing visuals. It is unique from the other methods of product photography, and it can be a powerful selling tool. You can grab the attention of your customers through lifestyle imagery as it can make your product look, and seem real.